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Intro to the Bay of Plenty, New Zealand


South of the Coromandel Peninsula, east of the Kaimai-Mamaku Ranges lies The Bay of Plenty, home to the heart of the kiwifruit industry. The easy going lifestyle goes hand in hand with the scenic harbours, white sandy beaches and rolling surf. Whether you're after adventure, beach life or a bit of indulgence, the Bay of Plenty has what you need. The Bay of Plenty offers visitors sun, sea and sand as well as good eating and some great shopping opportunities.

The city of Tauranga is normally the first stop for visitors to the region as they follow the Pacific Coast Highway. Tauranga is a bustling city where visitors can find a pleasing mix of great food, good wine, and shopping experiences galore, all located at the entrance to a stunning natural harbour. Over a thousand boats are stored in Tauranga's two marinas, with a few skippers more than ready to take visitors offshore for some game fishing.

The open coastline stretches 259 km from the Coromandel Peninsula in the west to Cape Runaway in the east.

A year round mild climate enables successful production of kiwifruit and citrus, and the expansive harbour and close proximity to the islands and open sea ensures an abundance of fresh seafood.

There are a number of smaller towns dotted throughout the region, each appealing to visitors whether they are looking for quiet coastal villages, art loving towns or activity centres.

Things to do in the Bay of Plenty

As well as The Bay of Plenty's scenic beauty, there is a great mix of accommodation to choose from and a real range of activities for visitors to get excited about, making it well worth a visit.

There are plenty of opportunities for visitors to soak up the surf culture, and for those looking for a real 'It was this big!' story, game fishing tours are easy to find.

There is a large scope for those seeking adventure in The Bay of Plenty. The legendary mountain of Mauao lies across the harbour from Tauranga providing a fantastic hiking experience twinned with history and legend. At the base of the mountain visitors will find the resort town of Mount Maunganui, well known for good surf, fun and adventure.

Stretching 100km eastward to Whakatane from Mount Maunganui is a beautiful white sand beach. Whakatane is the base for trips to White Island, New Zealand's only active marine volcano and one the world's most accessible active volcanos. The volcano provides visitors with an exciting display of ash and steam.

Main Centres in Bay of Plenty

? Tauranga - the major centre of the area
? Mount Maunganui - a popular holiday spot renowned for its surf and swimming beaches
? Te Puke - The Kiwifruit Capital of New Zealand
? Katikati - New Zealand's Mural Town
? Whakatane - the main town of Eastern Bay of Plenty, and base for boat trips to White Island, an active offshore volcano

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